Chips must be fresh and crispy, the first norm of
civilized potatoes we can ever encounter. But if it’s fries instead of Lays or
Doritos, hot and tender is what we seek. These are the USPs – ‘Unique Selling
Points’ of business owners who inherit the most likable veggie root of the
world. Besides, nothing on Earth doesn’t sell; even a persuasive personality
catches the eye and heart.
Remember, everything runs on an equilibrium of
eloquence or their repelling pungency (unfavorable circumstances). So, ensure
the juxtapositions for you or your brand is on the former better side. Even the
websites need to carry sundry eye candies to treat visitors with heartfelt
elements they could cherish.
Unique Selling Point is something you don’t have to
push, but it carries itself. On top of that, it is gratis – a complimentary
bonus for your brand’s marketing campaign. It enables your business promotions
by putting it on auto-pilot mode. Now imagine what USPs for websites can do for
you! Indeed, they can ad-lib your site with inspiring keynotes that tempt
visitors. Hence, making visitors spend good long hours on your website.
Your website looks more genuine and has that ideal
charming feel. As a result, more visitors tend to become your regular
customers. For instance, a breathtaking business symbol made by a logo design services UK company is a great USP example. There are many attention-grabbing devices like
this to add to your website. Below are the top 8 USPs for websites to attract
more people and profits:
1. The Fascinating Website Theme
Bestowing your website with a civil dress for its big
event is the most crucial step. We are talking about the core theme of your
site and its sideline nubs. Besides, the first glance is about the good looks.
You must ensure it’s a treat to lay eyes on your online platform. Though not a realistic
USP (Unique Selling Point), but a USP in the uniqueness of its own – Universal
Selling Point.
WordPress themes are the best. They’re free to use and
are highly responsive. Thus, you can easily optimize them for the web. Divi,
Astra, SeedProd, OceanWP, Ultra, Hongo, and The Fox are some major WP themes.
2. Your brand’s Logo
The business mark on your brick-and-mortar outlet
shines the most without a second thought. Besides, the trademark of your
business is like a king’s crown that can be seen from a distance. Every
entrepreneur and website owner desires to hire the best Online logo design services company UK customers
love - and US clients approve.
Furthermore, logos are the best and the most specific
part of your website. As we said before, your site theme is the first thing
caught by the visitor’s glimpses. But sometimes, a unique logo design becomes
more noticeable than anything else. So, you better nail this one and make it
your most brilliant on-site USP element.
3. The Home Page’s News Ribbon
Not many use this unique selling point even knowing
how its bearing significance. For instance, news channels having websites run
news alerts like breaking news, political happenings, upcoming sports events,
celeb news, etc. You can do the same if you run an online news agency yourself.
But if you run an eCommerce brand or a particular product, it is better to
enlist its hottest trends.
4. Absorbing colors and contours
It’s impossible to imagine a website becoming more
popular among the masses if it lacks colors of life? Besides, hues are the most
integral part of our lives. We all wish to live a life occupied with action and
adventure. Hence, there is no room for black and white in life and your
website.
Ensure you add the best colors to your website that
compliments your brand. Also, it justifies the nature and core aspects of your
business. However, you can apply monochrome (a single color) with different
contours. We recommend adding particular pigments that represent certain
emotions and emanate positivity.
5. Striking Visuals
Besides adding themes and colors to your website, eye-catching
images and animations add to the site’s exhilarating soul verve. The best USPs
for your website in this regard include images with alt tags (alternate texts),
motion graphics, videos, etc.
Add high-quality pictures and upload impressive
illustrations to each web page. Besides, adding images and animation are
energetic drives that make your website more dynamic. Adding motion graphics
allows you to add a unique voice to your brand. Indisputably, pictures and
short clips are USPs that transform your website – from boring to breathtaking.
6. Social Media Buttons
Facebook and Twitter are the most prominent website
buddies. Yes, you heard what we said! We cannot imagine the internet without
these social networking sites these days. Your website is also a sightseer on
the same bandwagon. It means that adding social media buttons to your internet
site is essential nowadays. Besides, no one will trust your ‘legit’ online
business if you lack social media accounts.
7. Product/Service Explainer Videos
The life-sized whiteboard uploads on websites are the
best. These are like images, videos, and brief animations, but they have a more
educational side. We are talking about those product videos enlightening people
about their main features and uses. Indeed, an explainer video is a fantastic
unique selling point for the website you shouldn’t ignore in its slightest.
8. Buyers’ Testimonials
You can also put buyer reviews on your website.
Besides, people will only buy your product if it’s genuine and easy to use.
They will try to absorb some of the product/service know-how from the former
buyers. Hence, read the statements of customers on the websites. These are
known as testimonials. You must have these on your site to convert visitors
into your potential clients.
Conclusive Remarks
A USP, also known as a Unique Selling Point, is a
trait that distinguishes you from others. Whether it is you or your brand,
people see you standing tall from a distance in a chockful crowd. Likewise,
your website has many different features that either make it or break it. Be
careful what you add and subtract on it. The USPs above will undoubtedly make
it a showstopper. Your website will soon become the biggest threat to your
rivals. Also, it will allow you to win the race effortlessly.
Don’t forget to add persuasive CTAs (call to action)
and pay-per-click ad banners (PPCs). It will enable your site’s legitimacy and
web authority twofold or even more. And yes, adding real human pictures (images
of professional employees, experts, etc.) can positively impact your website.